How impressions work

Version V0.0.2

An impression is counted when an ad is served to a viewer.

Rules:

• Each ad type (banner or slim text) tracks impressions separately.
• Purchased impressions add to the campaign's impressionsPurchased.
• As ads are served, impressionsDelivered increases.
• Remaining = purchased minus delivered.
• Telegram InfoBot embedded impressions are counted only when the ad block is actually included in the outgoing Telegram message.
• If a Telegram message would become too long, InfoBot first compacts the burn message and only omits embedded ads as the final fallback. Omitted embedded ads do not consume impressions.

Impressions are visibility units. They do not change verification status.